Reduce buffering and start times
by tracking latency metrics

Every added second to load a video lowers your brand perception for the end-user.
Optimize latency metrics for uninterrupted streaming with every view.

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What is Video Latency?

Video latency is measured as the delay between the time a video stream is requested by the viewer and the time the video stream is initiated. Networks that deliver significantly lower delays are termed low-latency networks. Optimizing for negligible delays and low latency streaming leads to better audience retention and improved end-user experience.

Player start-up time

The time a video player takes to initialize and be ready for inputs from the viewer to start video playback is tracked as the player start-up time.

Nothing is more off-putting than a gray box loading on a webpage without video playback. Longer player start-up time invariably leads to a drop in audience retention. By tracking this metric, you can:

Mitigate operations of your video player.
Track aggregate start-up time - the total time a viewer waits on the video watch page before initiating playback.

Video start up time

The time a player takes when a viewer clicks the play button for the first time to the time the first frame of the video is shown to a viewer is tracked as video start-up time.

Viewers start abandoning videos if it takes more than two seconds to start. Tracking video start-up time helps optimize and retain viewers.

Reduce video start time to retain audience
Understand time to first byte
Track if ABR is optimized to reduce buffering

Seek latency

The total time spent waiting for playback to resume after the viewer seeks a new location on the video is measured as seek latency.

A single buffer event can lead to a 39% drop in viewers. Optimizing for seek latency is crucial to delivering a better video experience for your end-user. Track seek latency to:

Identify and eliminate cases of extreme seek start-up times.
Track video player’s ability to respond quickly to a viewer’s seek request.
Understand and optimize video drop-off rate due to buffering.

Track and eliminate latency edge cases with Gumlet Insights
and deliver buffer free videos with every view.

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Learn more about other features

Engagement metrics

Measure and track latency metrics to eliminate all edge cases and make every view on your videos remarkable.

How it works

Read our documentation to understand how Gumlet Insights works and how you get started without APIs.

Insights SDKs

Check out our documentation on Gumlet Insight SDKs. Seamlessly capture, transfer and archive your data.

Gumlet Insights is free for all

Create an account, set up your Insights dashboard, and monitor your video performance without API integrations. Or, contact us to identify how Gumlet Insights fits your existing stack.

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Startup Credits Program

For rapidly growing start-ups. Avail $10,000 Gumlet Credits and access to all our products for one year.

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Gumlet Video

Transform your end-user video experience. Set up & automate your video pipeline in minutes.