Introduction to New Frameworks

Limitations of the Basic Framework

More Complicated, More Powerful

McClellan's Motivation Theory: Overview

Categories of Motivated Individuals

The 'Why' Thinkers

The 'What' Thinkers and 'How' Thinkers

The 'What If' Thinkers

Motivation in Business vs. Government

Applying the Motivation Theory

Introducing the Motivator Framework

Framing with Positive and Negative Outcomes

Requirements for the Most Powerful Framework

The Most Challenging Framework

The Ancient Storytelling Framework

Components of the Story Framework

The Hero and the Problem

The Guide and the Plan

Taking Action and Addressing the Problem

The Turning Point: Success or Failure

The Transformed Hero and Story Completion

Mapping Hollywood Films to the Pattern

Unmentioned Variants of the Story Model

Simplicity of the Story Model for Executives

Remembering Stories and Personal Connection

The Big Mistake: Making Yourself the Hero

Challenges of Having Two Heroes

The Guide is the Strongest Character

Positioning Yourself as the Guide

Combining Frameworks for Advanced Practice

Motivated Officials and Their Use of Frameworks

Advanced Application and Practice

Benefits and Expectations for the Project

Not Expected for Current Project

Closing Remarks